Studiopad

Industry

Planning & Development

Summary

Partnering with Studiopad we developed a brand identity that bridges heritage and modernity, creating a visual language that feels both enduring and fresh.

By carefully balancing organic, flowing shapes with a refined traditional colour palette, we crafted a brand that:

Honours its roots while staying relevant to contemporary audiences
Communicates stability and trust through classic tones and thoughtful design
Maintains versatility across digital and physical touchpoints

Project Scope

Brand Positioning

Brand Identity

Web Design

Templates

Approach

The approach to this branding project was driven by a desire to create a visual identity that would honor the company’s heritage while ensuring its relevance for the future. We developed a comprehensive brand system that included multiple moodboard directions to explore different visual avenues, leading to a refined custom logo that captures the essence of the brand’s organic and natural qualities. We carefully selected typography and a colour palette that reflected both tradition and modernity, ensuring versatility across digital and physical platforms. The photography direction was thoughtfully crafted to emphasize rural warmth and earthy tones, helping to build a consistent visual language across all touchpoints. To ensure the brand would feel cohesive across all channels, we provided social media templates and designed an impactful desktop hero section that visually communicated the company’s expertise. A detailed brand guide was created, providing the client with all the tools and clarity necessary to confidently apply their new identity across various mediums and maintain consistency in every interaction.